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Persán acquires Mibelle Group to expand global reach and tech capabilities

Persán acquires Mibelle Group to expand global reach and tech capabilities

Spanish multinational Persán has acquired the Mibelle Group from Swiss retailer Migros, forming one of the world’s largest contract manufacturing and private label players. The combined turnover is expected to exceed €1 billion (US$1.08 billion). Mibelle Group specializes in personal care, beauty, home care, nutrition, and developing active ingredients for the cosmetics and nutraceutical industries. 
Makeup regulations drive ingredient crackdown and transparency
Makeup regulations drive ingredient crackdown and transparency
Recent regulatory developments to limit harmful ingredients, animal testing, and single-use plastic in makeup products are incentivizing the industry to cater to the conscious consumer. Some major industry players predict that makeup regulations will become stricter and more transparent, aligning with consumer environmental and health concerns. According to market research by Innova Market Insights, 64% of consumers globally think better safeguards are needed to ensure that makeup formulas are safe and toxin-free. In comparison, 47% of consumers find it difficult to trust brands’ sustainability claims and benefits.
Mitra Bio founder: Regenerative solutions set to dominate anti-aging skin care
Mitra Bio founder: Regenerative solutions set to dominate anti-aging skin care
Mitra Bio has created a noninvasive skin diagnostics platform to facilitate the development of age-rejuvenating compounds. The company’s platform uses noninvasive skin sampling powered by sequencing and data science to guide the design of therapeutic solutions in the personal care industry. The platform measures the epigenetic profile of the skin. Epigenetics is the study of how lifestyle and environment can trigger changes in gene function. Epigenetic skin care is emerging in the personal care industry, with formulas designed to target cellular health. These products aim to change the way that genes are expressed so that the skin can look and act younger. 
Collagen innovation
Collagen innovation
Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  
Boosting Collagen Formulations: The Power of OptiMSM®
Boosting Collagen Formulations: The Power of OptiMSM®

The collagen ‘boom’ doesn’t show any signs of slowing. So how can brands stand out in such a saturated market? Read Balchem’s new whitepaper to uncover how OptiMSM®, the industry-leading source of methylsulfonylmethane (MSM), can be combined with collagen to enhance your beauty-from-within formulations – with MSM + collagen improving skin thickness, roughness and hydration better than collagen alone.[1]


[1]Pogačnik T, et al., J Func Foods 2023; 110: 105838.

Technical Paper brought to you by Balchem


Consumer Reports: Study reveals synthetic braiding hair contains toxic chemicals
Consumer Reports: Study reveals synthetic braiding hair contains toxic chemicals
Consumer Reports recently released a study identifying volatile organic compounds and cancer-causing chemicals in all the synthetic braiding hair samples it tested. Black women often use braiding hair to achieve multiple different hairstyles, and it is known to be integral to their culture. We speak to James Rogers, director and head of product safety testing at Consumer Reports, about how producers of this synthetic hair should take action to increase safety testing. He also explains how Consumer Reports is working with US states to implement legislation around these toxic chemicals to protect Black women.

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AmphiStar’s biosurfactant production shows environmental and health benefits
AmphiCare range
A life cycle analysis (LCA) of AmphiCare and AmphiClean has demonstrated that AmphiStar’s biosurfactant production has less environmental impact and increased health advantages than other production methods. Surfactants help reduce the surface tension between two substances, like water and oil, allowing for better mixing and cleaning. In the personal care industry, surfactants are found in shampoos, body washes, and facial cleansers. To make the ingredients more ecological, companies have been switching to biosurfactants — however, they also pose environmental complications.“The shift toward bio-based surfactants, intended to replace petroleum-derived alternatives, presents a complex environmental trade-off. Many bio-based products rely on virgin crops such as palm oil and sugar, which are cultivated specifically as feedstocks,” Sofie Loden, product and project manager at AmphiStar tells Personal Care Insights.
AI-inspired scents: IFF announces fragrance creation program
Hand spraying perfume fragrance.
IFF (International Flavors & Fragrances) has launched its Science of Performance program, which it describes as a comprehensive, science-driven suite for enhancing fragrance creation. The program helps formulators more precisely manage scent intensity and control malodors in fragrances.
Heineken Silver blurs skin care boundaries with beer-inspired moisturizer
A woman pouring beer on her hand from the tap.
Dutch lager Heineken Silver has launched a “skin-smoothing” beauty cream, taking an unconventional approach to brand engagement. The unexpected product taps into the popularity of skin care and the rise in self-care routines — underpinned by a shift in lifestyle choices and technological advancements. Heineken Smootheriser cream will be available to consumers in Cambodia and Taiwan, co-launching with the official launch of Heineken Silver beer in the Asian market. Over 1,000 limited-edition boxes will be available exclusively through select activations and giveaways. 
The Green Pledge unites the beauty industry to tackle climate change
A sign in a climate protest.
The Green Beauty Community Foundation and Green Spa Network (GSN Planet) have launched the Green Pledge initiative to encourage beauty professionals to take measurable action against the climate crisis — underlined by wildfires in California and the Carolinas and severe, frequent flooding in Appalachia, US. Personal Care Insights speaks to Daniel Johnson, founder and executive director of The Green Beauty Community Foundation, about how beauty professionals globally can participate in the Green Pledge and how small steps toward sustainable practices contribute to climate efforts. 
Unilever purchases refillable personal care brand Wild
A collection of Wild products in flowers.
Unilever has acquired the digital native personal care brand Wild known for its refillable deodorant packaging. Wild launched in the UK in 2020 and has earned the title of a digitally native brand based on its loyal consumer base, coming from its direct-to-consumer and retail model. The body care brand’s mission is to eradicate single-use plastic from bathrooms through natural, refillable alternatives. 
Exploring multi-omics tools and sharing research insights to improve nutrition
Researchers meeting behind a computer

Nutrition Insight

Food systems are under growing pressure to support human and planetary health. The Periodic Table of Food Initiative (PTFI) explores cutting-edge science to reshape nutrition, such as multi-omics tools — technologies that map food at the molecular level. PTFI states that these tools and collaborative research among its partners enable a holistic understanding of food composition and lay the groundwork for transformative innovations. Nutrition Insight continues our talk with Selena Ahmed, PTFI’s global director, and Mariana Barboza, research program manager for the Innovation Institute for Food and Health (IIFH) at the University of California (UC), Davis. 
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Personal Care Insights News

March in review: Global tariffs hit cosmetics, consumers reject greenwashing, summer scents revealed

This month, the global tariff war’s impact on the personal care industry grew. EU beauty giants pushed back on proposed tariffs that involved their supply chains and created an alliance. Meanwhile, the Canadian cosmetic industry encouraged consumers to shop local. Reports from Revieve and the US’s National Science Foundation (NSF) found that consumers are becoming more deterred from beauty brands that greenwash. 

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Regulatory News

Tit-for-tat tariffs: Beauty giants ask EU to exclude American cosmetics from trade war

Major European beauty companies are urging the EU to exclude American cosmetic goods from its tariff rollout next month. The group of 16 beauty executives, called the Value of Beauty Alliance, is warning that tariff retaliations against the US could hurt the EU’s personal care industry — one of the region’s biggest sectors.

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Makeup maestrosMar2025

Innova Market Insights data indicates that half of consumers worldwide seek more multifunctional face cosmetics, with nearly 50% of new multifunctional makeup launches happening in Europe. Multi-use s...

Product innovation

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Novel Neurocosmetics Mar 2025

As consumers increasingly seek products that integrate beauty and wellness, neurocosmetics have emerged as a promising solution for nurturing both skin and mind. Backed by advances in psychodermatology and neuroscience, companies are leveraging the mind-body connection to develop personal care products that deliver scientifically driven mental wellness and mood-boosting benefits.

Trend analysis

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Collagen innovationMar 2025

Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  

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Consumer Reports: Study reveals synthetic braiding hair contains toxic chemicals

Consumer Reports recently released a study identifying volatile organic compounds and cancer-causing chemicals in all the synthetic braiding hair samples it tested. Black women often use braiding hair to achieve multiple different hairstyles, and it is known to be integral to their culture. We...

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Hyléance Company: Balancing functionality with appearance for refillable cosmetic packaging
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Packaging Innovations 2025: Aptar Beauty flags fragrance refills as incoming solution
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