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The Green Pledge unites the beauty industry to tackle climate change

The Green Pledge unites the beauty industry to tackle climate change

The Green Beauty Community Foundation and Green Spa Network (GSN Planet) have launched the Green Pledge initiative to encourage beauty professionals to take measurable action against the climate crisis — underlined by wildfires in California and the Carolinas and severe, frequent flooding in Appalachia, US. Personal Care Insights speaks to Daniel Johnson, founder and executive director of The Green Beauty Community Foundation, about how beauty professionals globally can participate in the Green Pledge and how small steps toward sustainable practices contribute to climate efforts. 
Novel Neurocosmetics: Understanding the skin-brain axis’ influence on cosmetics
Novel Neurocosmetics: Understanding the skin-brain axis’ influence on cosmetics
Neurocosmetics is emerging as an important field in the personal care industry, offering skin care that interacts with the nervous system to promote both skin health and emotional well-being. Brands are increasingly incorporating neuroactive ingredients that claim to influence the brain-skin connection, as consumers seek products that go beyond surface-level benefits.
Mitra Bio founder: Regenerative solutions set to dominate anti-aging skin care
Mitra Bio founder: Regenerative solutions set to dominate anti-aging skin care
Mitra Bio has created a noninvasive skin diagnostics platform to facilitate the development of age-rejuvenating compounds. The company’s platform uses noninvasive skin sampling powered by sequencing and data science to guide the design of therapeutic solutions in the personal care industry. The platform measures the epigenetic profile of the skin. Epigenetics is the study of how lifestyle and environment can trigger changes in gene function. Epigenetic skin care is emerging in the personal care industry, with formulas designed to target cellular health. These products aim to change the way that genes are expressed so that the skin can look and act younger. 
Collagen innovation
Collagen innovation
Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  
Boosting Collagen Formulations: The Power of OptiMSM®
Boosting Collagen Formulations: The Power of OptiMSM®

The collagen ‘boom’ doesn’t show any signs of slowing. So how can brands stand out in such a saturated market? Read Balchem’s new whitepaper to uncover how OptiMSM®, the industry-leading source of methylsulfonylmethane (MSM), can be combined with collagen to enhance your beauty-from-within formulations – with MSM + collagen improving skin thickness, roughness and hydration better than collagen alone.[1]


[1]Pogačnik T, et al., J Func Foods 2023; 110: 105838.

Technical Paper brought to you by Balchem


Consumer Reports: Study reveals synthetic braiding hair contains toxic chemicals
Consumer Reports: Study reveals synthetic braiding hair contains toxic chemicals
Consumer Reports recently released a study identifying volatile organic compounds and cancer-causing chemicals in all the synthetic braiding hair samples it tested. Black women often use braiding hair to achieve multiple different hairstyles, and it is known to be integral to their culture. We speak to James Rogers, director and head of product safety testing at Consumer Reports, about how producers of this synthetic hair should take action to increase safety testing. He also explains how Consumer Reports is working with US states to implement legislation around these toxic chemicals to protect Black women.

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Makeup regulations drive ingredient crackdown and transparency
woman looking at ingredient on personal care product
Recent regulatory developments to limit harmful ingredients, animal testing, and single-use plastic in makeup products are incentivizing the industry to cater to the conscious consumer. Some major industry players predict that makeup regulations will become stricter and more transparent, aligning with consumer environmental and health concerns. According to market research by Innova Market Insights, 64% of consumers globally think better safeguards are needed to ensure that makeup formulas are safe and toxin-free. In comparison, 47% of consumers find it difficult to trust brands’ sustainability claims and benefits.
Unilever purchases refillable personal care brand Wild
A collection of Wild products in flowers.
Unilever has acquired the digital native personal care brand Wild known for its refillable deodorant packaging. Wild launched in the UK in 2020 and has earned the title of a digitally native brand based on its loyal consumer base, coming from its direct-to-consumer and retail model. The body care brand’s mission is to eradicate single-use plastic from bathrooms through natural, refillable alternatives. 
Heineken Silver blurs skin care boundaries with beer-inspired moisturizer
A woman pouring beer on her hand from the tap.
Dutch lager Heineken Silver has launched a “skin-smoothing” beauty cream, taking an unconventional approach to brand engagement. The unexpected product taps into the popularity of skin care and the rise in self-care routines — underpinned by a shift in lifestyle choices and technological advancements. Heineken Smootheriser cream will be available to consumers in Cambodia and Taiwan, co-launching with the official launch of Heineken Silver beer in the Asian market. Over 1,000 limited-edition boxes will be available exclusively through select activations and giveaways. 
March in review: Global tariffs hit cosmetics, consumers reject greenwashing, summer scents revealed
Monthly Review text with a picture of a woman putting lipstick on.
This month, the global tariff war’s impact on the personal care industry grew. EU beauty giants pushed back on proposed tariffs that involved their supply chains and created an alliance. Meanwhile, the Canadian cosmetic industry encouraged consumers to shop local. Reports from Revieve and the US’s National Science Foundation (NSF) found that consumers are becoming more deterred from beauty brands that greenwash. 
Kcd/one and Clarion expand into Indian beauty market
machine producing cosmetics cream
Knowlton Development Corporation (Kdc/one) and Clarion Group are developing a manufacturing facility in Gujarat, India, to support the growth of personal care brands in the country.The partnership will cover packaging manufacturing for color cosmetics and skin care. Packaging supplier Kdc/one will offer cost-effective solutions in beauty packaging, while cosmetics company Clarion will offer formulation innovation designed to enhance customer experience. 
March in review: Experts warn of threats to US nutrition security, Filling the global aid gap
March Monthly Industry Review Slider.

Nutrition Insight

In March’s major health and nutrition industry news, we looked at experts’ concerns about the future of nutrition security in the US. At the same time, Asia and the private sector stepped in to fill the aid gap left by Western governments. We also explored the latest innovations unveiled at Natural Products Expo West (NPEW) and spoke with a judge for the upcoming Innovation Awards at Vitafoods Europe about their spotlighted trends and innovations.
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Personal Care Insights News

March in review: Global tariffs hit cosmetics, consumers reject greenwashing, summer scents revealed

This month, the global tariff war’s impact on the personal care industry grew. EU beauty giants pushed back on proposed tariffs that involved their supply chains and created an alliance. Meanwhile, the Canadian cosmetic industry encouraged consumers to shop local. Reports from Revieve and the US’s National Science Foundation (NSF) found that consumers are becoming more deterred from beauty brands that greenwash. 

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Regulatory News

Tit-for-tat tariffs: Beauty giants ask EU to exclude American cosmetics from trade war

Major European beauty companies are urging the EU to exclude American cosmetic goods from its tariff rollout next month. The group of 16 beauty executives, called the Value of Beauty Alliance, is warning that tariff retaliations against the US could hurt the EU’s personal care industry — one of the region’s biggest sectors.

Personal care focus

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Makeup maestrosMar2025

Innova Market Insights data indicates that half of consumers worldwide seek more multifunctional face cosmetics, with nearly 50% of new multifunctional makeup launches happening in Europe. Multi-use s...

Product innovation

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Novel Neurocosmetics Mar 2025

As consumers increasingly seek products that integrate beauty and wellness, neurocosmetics have emerged as a promising solution for nurturing both skin and mind. Backed by advances in psychodermatology and neuroscience, companies are leveraging the mind-body connection to develop personal care products that deliver scientifically driven mental wellness and mood-boosting benefits.

Trend analysis

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Collagen innovationMar 2025

Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  

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Consumer Reports: Study reveals synthetic braiding hair contains toxic chemicals

Consumer Reports recently released a study identifying volatile organic compounds and cancer-causing chemicals in all the synthetic braiding hair samples it tested. Black women often use braiding hair to achieve multiple different hairstyles, and it is known to be integral to their culture. We...

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Packaging Innovations 2025: Aptar Beauty flags fragrance refills as incoming solution
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