Trivium Packaging: Sustainable beauty packaging builds lasting consumer trust
30 Sep 2025 | Trivium Packaging
Trivium Packaging designs circular metal packaging for the beauty industry. Personal Care Insights speaks with Alice Bazzano, sustainability director, about how metal provides superior protection against air and light, helping preserve natural formulations’ freshness. We also explore recent research showing that sustainability is a major consumer purchasing and loyalty driver. Bazzano says that nearly 90% of consumers cite trust as the primary reason they are willing to pay more, while vague or unclear messaging remains the largest barrier to retention.
